A distinct point of view
Good Measure
A neighborhood bakery finds a bolder place on the shelf and on screen.
Fictional brand study
The brief
The brief asked for a clearer identity across packaging, signage and the website.
Brooklyn, New York
The decisions
We developed an expressive wordmark, a limited palette and a typographic system that could work at different scales.
The details
The handover brought the example applications and file guidance together. This is a fictional design study, not a client endorsement.