A distinct point of view

Visual identity.

A coordinated identity system, from the first visual territory to practical files and guidelines.

The business question

The business question

Work through the business, audience and decision the project needs to move forward.

We ask what the business needs to make clearer before deciding how it should look. Strategy and design stay in the same conversation, with defined review points and a practical handover at the end.

The creative direction

The creative direction

Review a focused creative proposal and agree the system to develop.

A coordinated identity system, from the first visual territory to practical files and guidelines.

The working system

The working system

Develop the agreed applications and document the files, responsibilities and next steps.

A coordinated identity system, from the first visual territory to practical files and guidelines.