A distinct point of view

The OFFSET
approach.

Strategy, identity and websites for businesses ready to be recognized. Independent thinking, a clear creative direction and the details to carry it into the world.

The business question

Find the real brief

We ask what the business needs to make clearer before deciding how it should look. Strategy and design stay in the same conversation, with defined review points and a practical handover at the end.

Work through the business, audience and decision the project needs to move forward.

The creative direction

Choose a direction

Review a focused creative proposal and agree the system to develop.

A coordinated identity system, from the first visual territory to practical files and guidelines.

The working system

Make it work everywhere

Develop the agreed applications and document the files, responsibilities and next steps.

A considered website direction with connected pages, clear content priorities and an editable design system.