The production notes
THE PROOF APPROVAL CONVERSATION.
Agree the actual proof, revision and approval responsibilities before production. A website mockup does not approve a print job.
Begin with the actual specification.
Confirm dimensions, quantity, intended use, materials and the actual provider’s requested artwork process. A website image is an illustration, not an approved production file.
Keep the approval connected.
The actual job agreement identifies proof, revisions, approval, costs and delivery responsibilities. Necessary private or copyrighted artwork uses the appropriate authorized handover.
GOOD PAPER.
CLEAR BRIEF.
YOUR NEXT EDITION.
Describe the general format, quantity, intended use and deadline you want to discuss. The actual print specification and quote are agreed separately.
Start a general print brief